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So what is Web 2.0?
Some definitions of Web 2.0 on the Web include:
- Web 2.0 does not refer to any specific change in the technology of the Internet, but rather the behavior of how people use the Internet.
- The second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content and social networking.
- Really more of a marketing term than a technical one, "Web 2.0" refers to applications that allow direct interaction between a website visitor.
- Web 2.0 (or Web 2) is the popular term for advanced Internet technology and applications including blogs, wikis, RSS and social bookmarking.
- One of those "cool" terms that is batted around with little definition. It refers to the "second generation" Web, today's WWW that is more interactive and participatory than the Web used to be.
Examples of Web 2.0 sites include:
- Social networking sites, such as Facebook and LinkedIn
- Blogs & Microblogs, such as Twitter
- Mashups, such as iGoogle
- Wikis, such as Wikipedia
- Video and photo uploading sites, such as YouTube and Flickr
- Cloud computing sites, such as Google Docs or Salesforce.com
- Webmail services, such as gmail, Hotmail and Yahoo
What does this mean for your customer?
Allowing access to Web 2.0 sites increases an organisations risk of being exposed to Internet based security threats. Because Web 2.0 sites allow user generated content, they present a unique type of threat. For example a blog site with a good reputation may include a malicious link in the comments section and because users believe the content is posted by their friends and people in their social network, they are more likely to trust it and click on unknown links. IT managers can no longer rely on simply blocking or unblocking sites.
In a Web 2.0 world with a secure Web gateway that analyses Web content on each page in real time, only malicious or inappropriate content is blocked rather than the whole site. A few ways in which a business can from Web 2.0 include:
- Improve collaboration and information exchange among employees
- Streamline communication and processes
- Gain market insight and research by having a window into customers' conversations
- Interact directly with customers and key stakeholders and get involved in their conversations
- New ways to reach consumers to sell products and services and generate revenue
Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available on the company's Home Outlet Store. They can click over to purchase the product or forward the information to others.
Can your customers afford to say NO to Web 2.0?
What's in it for you?
With the use of Web 2.0 websites growing at a rapid rate there
is significant opportunity in the Secure Web Gateway market -
90% of top 100 websites support dynamic content.
As an existing Websense partner, up-sell your existing customers to the Websense Web Security Gateway as it is the only solution that:
- Can effectively manage dynamic and user generated content including SSL encrypted traffic
- Can address dynamic Web 2.0 threats designed to evade traditional security
- Has advanced control over 130 protocols for 1000s of applications
- Can control inbound and outbound communications
With the implementation of a new product or technology there is the increased opportunity for professional services - not only new deployments but also for your existing customers who are migrating.
Key questions to ask EVERY customer!
1. How do you currently feel about your companyís Web security?
2. What are your thoughts around Web 2.0 sites and the technology?
3. Which area of the Internet do you feel holds the most Web security threats and why?
4. What sites do you allow users to access that have dynamic content? How many of these are for business use?
5. Who would be held responsible if an Internet security breach occurred that resulted in data loss or had a negative effective on the business? What would the impact be?
6. What plans do you have any place to mitigate such a loss?
Next steps
Request a FREE evaluation
Register to attend a live weekly webinar demonstration
Review to online sales and marketing tools available via Websense
Partner Portal (login required)
Contact the Websense
team at COMPUTERLINKS to run a joint marketing activity and maximise the revenue potential in your existing customers and prospects.
You can also find datasheets, white papers etc. on the Websense pages on our
website www.computerlinks.co.uk
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